The work can be lonely.
Choosing a more human, responsible way to do business is hard. Being surrounded by people who understand makes that work more possible—and more sustainable.
RebuildingBusiness as a force for good.
Our purpose · Our storyWhy GoodNorth
Why GoodNorth
exists.
GoodNorth is a community for purpose-driven and purpose-curious people using business as a force for good.
We exist to create profound connection and foster genuine collaboration across the Business for Good community. That is the whole idea. There is no hidden funnel and no complicated catch.
What we areGood people,
Good people,
better connected.
GoodNorth brings together founders, leaders and humans who believe business can—and should—help create a better world.
We gather through monthly Online Purpose Speed Networking, quarterly events in Brisbane, the annual Reignite Retreat and the ongoing Business For Good Network community.
Some people arrive with a mature impact model. Others are only beginning to ask what more their business could do. Both belong here.
Why it matters01 02 03
Connection changes things.
The right conversation can restore energy, unlock an idea or introduce the collaborator who helps meaningful work travel further.
Collaboration accelerates impact.
Wicked problems will not be solved in silos. Shared knowledge, aligned energy and mutual support help good people create more good, faster.
What it is notA clear divide,
A clear divide,
kept on purpose.
GoodNorth is not a Sponge lead generator. It is not a conversion event. It is not a funnel step.
GoodNorth is one arm of Sponge's impact model, but it is deliberately kept separate from what Sponge sells. That independence protects the trust and authenticity the community depends on. People are here to connect and collaborate—not to be sold to.
A note from the founderRead on Sponge ↗
“There is a frequency and a mutual elevation that comes from being in a room of good people doing good things.”
Luke Faccini
Founder, GoodNorth
GoodNorth began after I experienced what it felt like to be surrounded by people using business as a genuine force for good. I came home wanting more of that—not only for myself, but for everyone doing this work without a community around them.
My role is to make sure you feel welcomed as part of the family. Whether this is your first event or your fiftieth, you deserve to be surrounded by awesome people who understand why the work matters.
I do not care who helps who become more of an impact maker. Collaboration is the key. That is what GoodNorth is for.
Luke
Read the full origin story.
From the first B Corp gathering in 2017 to the GoodNorth community of today.